ASD Market Week holds its winter session at the Las Vegas Convention Center in late February, as it consistently does each year. Specific dates for the February 2027 session have not been announced; confirm the schedule at the official ASD show site. If you are coming to LVCC for the winter buying trip, Rock N' Potato is 1.1 miles west on Las Vegas Blvd. Counter service, no reservation, open late every night of the show. A short rideshare from the convention center, and walkable for anyone staying near the Strip.
For many independent retailers and small-business buyers, the February ASD session is the start-of-year buying trip. New catalogs, new vendors, new inventory decisions for the first half of the year. You come to Las Vegas in late February to make those calls. After a full day at the show floor, dinner should be the easy part. Rock N' Potato is at Showcase Mall, Suite 207, 3785 S Las Vegas Blvd. Real food at honest prices, open until 11:30pm on weeknights and until 1am on weekend nights.
Getting from LVCC to Rock N' Potato in February
The Las Vegas Convention Center is at 3150 Paradise Rd, east of the Strip. Rock N' Potato is at Showcase Mall on Las Vegas Blvd, approximately 1.1 miles west. A rideshare takes about five to ten minutes. Las Vegas in February runs cooler than the summer months, which makes the walk from the Strip to Showcase Mall a reasonable option for anyone staying nearby. The weather is mild compared to most of the country in late February, one of the small advantages of a Las Vegas winter buying trip.
ASD February dates have not been confirmed for 2027; check the official show site. Rock N' Potato is open every day of the show, with the kitchen running late enough to cover dinner after the exhibit hall closes each evening.
The February buying trip and why the value equation matters
The wholesale buyers who come to ASD in February are doing start-of-year planning: locking in vendors, comparing pricing, making inventory calls for the next several months. Value thinking does not stop at the show floor. Dinner on a buying trip budget still means looking for the right return on the spend.
Rock N' Potato holds a 4.8 on Google and a 4.9 on TripAdvisor. The portions justify the prices without relying on the Strip address to set expectations. The Birria King at $16.95 is the full dinner anchor. Chuck Berry Fried Chicken at $15.95 for something different. Wings at $10.95 for the group starter. Cheese Fries at $8.95. Fruity Pebbles Cheesecake at $8.95 to close it out. A full meal for one person or a full spread for a small group, priced like a place that earns the business rather than assumes it.
For buyers spending the week at LVCC, this is a reliable dinner option on any night of the show. No reservation required, no wait for a table, counter service that moves fast after the show floor crowds out.
What to order at Rock N' Potato during ASD Market Week February 2027
These are the right orders for buyers wrapping up a day at the Las Vegas Convention Center in late February:
Birria King $16.95
Slow-braised birria built into a full burger. The flagship dinner order after a full day walking the ASD floor. Rich, filling, and the kind of meal that actually carries you through the evening. Order one and dinner is handled without anything else needed.
Chuck Berry Fried Chicken $15.95
Named after the legend himself. Crispy fried chicken built with the same rock-and-potato sensibility as everything else on the menu. The call when you want something distinct from the birria lineup. Generous, satisfying, and priced right for a midweek dinner on a buying trip.
Wings $10.95
Buffalo, Garlic Parmesan, or Mango Habanero. The group starter for a table of buyers from the show. Everyone picks a flavor, the wings arrive while you decompress from the day, and the conversation moves from vendor decisions to wherever it needs to go. Easy split at $10.95.
Cheese Fries $8.95
Crispy fries, melted cheese, shareable. The side that rounds out any order without adding much to the bill. Put one on the table for the group and move on.
Fruity Pebbles Cheesecake $8.95
The one dessert on the menu worth ordering. Cheesecake with a Fruity Pebbles crust: loud, unapologetic, and very much in keeping with everything else Rock N' Potato does. A good way to close out the first night of a buying trip, or any night of the show.
Browse the full menu before you leave the convention center so you walk in knowing your order. Counter service moves fast when you are already decided.
Hours during ASD Market Week February 2027
ASD Market Week February 2027 runs in late February at LVCC. Specific dates have not been confirmed; check the official show schedule at asdonline.com. Rock N' Potato is open every day of the show. Weekday evenings the kitchen closes at 11:30pm. If any show days fall on a Friday, Saturday, or Sunday, the kitchen is open until 1:00am those nights. Opens daily at 8:00am for breakfast and lunch before the show floor.
Find Rock N' Potato
Rock N' Potato at Showcase Mall
Suite 207, 3785 S Las Vegas Blvd, Las Vegas, NV 89109
On the Las Vegas Strip at Showcase Mall, next to M&M World. Take the escalator up from street level to the second-floor food court. Suite 207. Approximately 1.1 miles west of LVCC. In February, the Strip walk is comfortable by Las Vegas standards.
Hours during ASD Market Week February 2027: Weekday evenings open until 11:30pm. Weekend nights open until 1:00am. Opens daily at 8:00am. Confirm exact show dates at the official ASD site.
Phone: (725) 205-3293
Rating: 4.8 stars on Google, 4.9 on TripAdvisor.
The short version
Food near LVCC for ASD Market Week February 2027: Rock N' Potato is on Las Vegas Blvd, approximately 1.1 miles west of the convention center. Counter service, no reservation. Open until 11:30pm on weekday evenings and until 1am on weekend nights. The Birria King at $16.95, Chuck Berry Fried Chicken at $15.95, Wings at $10.95, Cheese Fries at $8.95, Fruity Pebbles Cheesecake at $8.95. Rated 4.8 on Google and 4.9 on TripAdvisor. ASD February 2027 dates in late February; confirm at the official show site.
Check the full menu before your dinner break.
Rock N' Potato is not affiliated with ASD Market Week, Emerald Expositions, or the Las Vegas Convention Center. Event details are subject to change; confirm at official show sources.