PRINTING United Expo 2026 runs September 23 to 25 at the Las Vegas Convention Center, 3150 Paradise Rd. North America's largest printing industry trade show brings approximately 30,000 commercial printers, wide-format specialists, screen printers, graphic designers, signage professionals, and packaging printers through the doors over three days, with more than 650 exhibitors and over 90 percent of floor space already sold out. Three full days on a trade show floor that size demands a real meal at the end of each day, and convention center food is not the answer when Rock N' Potato is 1.1 miles west on the Strip.
Counter service, no reservation, open until 11:30pm Wednesday and Thursday and until 1am on Friday. The show closes out the week on a Friday, which means the late crowd heading off the floor at the end of day three has a kitchen waiting for them until 1 in the morning at Showcase Mall, Suite 207, 3785 S Las Vegas Blvd.
Getting from LVCC to Rock N' Potato
The Las Vegas Convention Center sits on Paradise Rd, about 1.1 miles east of the Strip. Rock N' Potato is at Showcase Mall on Las Vegas Blvd, next to M&M World. The rideshare from the LVCC main entrance runs about 5 to 8 minutes to Showcase Mall. Walk up to the second floor and follow the signs to Suite 207. No parking, no waiting, no reservation needed: counter service means you order, you eat, and you move on with your evening.
For a three-day convention on the LVCC floor, the routine becomes natural: badge out, open Uber or Lyft, 5 minutes to Showcase Mall, dinner done. Wednesday and Thursday the kitchen closes at 11:30pm. On Friday night it runs until 1am, which is the right closing time for the last night of a trade show week in Las Vegas.
Why the Strip beats the convention center food hall
People who work in print and visual communication for a living tend to notice when a place has actual character. Rock N' Potato is a rock-and-roll food court concept built around loaded baked potatoes and birria, sitting inside Showcase Mall on the Las Vegas Strip with a 4.8 on Google and a 4.9 on TripAdvisor. It is not a chain, not a grab-and-go kiosk, and not the same sandwich counter you passed at the convention center. The food is the reason those ratings hold: real ingredients, generous portions, prices that do not punish you for being in Las Vegas.
For 30,000 professionals spending three days on a trade show floor evaluating print quality, material standards, and production output, dinner is the part of the day where the bar can actually be met. Rock N' Potato meets it without a reservation and without a 45-minute wait.
What to order at PRINTING United Expo 2026
These are the right orders for printing industry professionals after a full day at LVCC:
Dirty Motley $15.95
The loaded baked potato is the anchor of the Rock N' Potato menu, and the Dirty Motley is where to start. A fully loaded potato built with the kind of generosity that makes sense after 8 hours on a convention floor. This is the order if you came for the signature item and want to understand what the concept is about. One order and dinner is handled.
Birria King $16.95
Slow-braised birria built into a full burger. The Birria King is the order for anyone who wants something substantial, flavorful, and worth writing home about. Rich and filling without being heavy, it is the right call for the end of a long day walking a trade show floor. This is one of the most ordered items on the menu for a reason.
Birria Fries $14.95
The shareable order for a group. Crispy fries loaded with slow-braised birria, built to split across the table with colleagues from the show. Works as a main for a lighter appetite or as the group starter before the mains arrive. If you are out with the booth crew after day one or day two, put a Birria Fries on the table and let the conversation happen around it.
Wings $10.95
Buffalo, Garlic Parmesan, or Mango Habanero. Wings travel well across any group order and they arrive fast. The right choice when the table has mixed preferences and everyone wants something now. For a crew of printing professionals unwinding after a day of floor meetings and product demos, wings solve the group order without a debate.
Cheese Fries $8.95
Crispy fries, melted cheese, straightforward. The add-on that rounds out any order and costs less than a single drink at most Strip bars. Put one on the table and consider the side situation handled for the whole group.
Browse the full menu before you leave the convention center so you walk in with your order ready. Counter service moves quickly when you already know what you want.
Hours during PRINTING United Expo 2026
Wednesday, September 23 and Thursday, September 24: Rock N' Potato is open until 11:30pm. Both evenings give you a full window after the show floor closes to get dinner on the Strip without rushing. Friday, September 25: open until 1am. The last night of the expo is the one where the evening stretches out, people make plans that run late, and the kitchen is still running when you come back from wherever the night took you. One-point-one miles from LVCC, no reservation, counter service.
Find Rock N' Potato
Rock N' Potato at Showcase Mall
Suite 207, 3785 S Las Vegas Blvd, Las Vegas, NV 89109
On the Las Vegas Strip at Showcase Mall, next to M&M World. Take the escalator up from street level to the second-floor food court. Suite 207. From LVCC, rideshare is approximately 5 to 8 minutes.
Hours during PRINTING United Expo 2026: Wed-Thu open 8:00am to 11:30pm. Fri open 8:00am to 1:00am.
Phone: (725) 205-3293
Rating: 4.8 stars on Google, 4.9 on TripAdvisor.
The short version
Food near LVCC for PRINTING United Expo 2026: Rock N' Potato is 1.1 miles west of the convention center at Showcase Mall, 3785 S Las Vegas Blvd, Suite 207. Counter service, no reservation. Open until 11:30pm Wednesday and Thursday, open until 1am Friday. The Dirty Motley at $15.95, Birria King at $16.95, Birria Fries at $14.95, Wings at $10.95, and Cheese Fries at $8.95. Rated 4.8 on Google and 4.9 on TripAdvisor. Five to eight minutes by rideshare from the LVCC entrance.
Check the full menu before you leave the show floor.
Rock N' Potato is not affiliated with PRINTING United Expo, PRINTING United Alliance, or the Las Vegas Convention Center. Event details are subject to change; confirm at official event sources.