Kenny Dang and the Idea That Started on a Potato
Kenny Dang is the co-founder of Dirt Dog, the brand that became known as the Official Hot Dog of Los Angeles. He knows how to take a food category that people overlook and turn it into something worth crossing the city for.
Rock N' Potato came from the same instinct. Take the one food everyone already loves, the baked potato, and ask what happens when you stop treating it like a side dish.
The answer was the Fleetwood MacDaddy: a $35.95 lobster-loaded potato on the Las Vegas Strip that people drive in from across the valley to eat. And a $9.95 Original Groupie that tourists on a food-court budget call the best thing they ate all trip.