SEMA Show 2026 takes over the Las Vegas Convention Center at 3150 Paradise Rd from November 3 through 6, a Tuesday through Friday run that draws approximately 160,000 automotive industry professionals to the largest aftermarket trade show of the year. The show floor anchors in the LVCC South Hall and spreads across the campus: performance, accessories, restyling, tools, and collision repair, plus four days that function as the industry's most concentrated week of product launches, buyer meetings, and custom builds. The one thing the show does not solve for you: dinner. Rock N' Potato is at Showcase Mall on Las Vegas Blvd, Suite 207, approximately 1.4 miles south of LVCC. Counter service, no reservation, open until 11:30pm on weeknights and 1:00am on Friday.
SEMA professionals eat before and after the floor closes, and the schedule rarely lines up neatly with a dinner reservation. Rock N' Potato is on the Strip, counter service, no reservation, and open late, so it fits the gaps in a packed trade show day without anything to book in advance. Rated 4.8 on Google and 4.9 on TripAdvisor, and ranked #23 in the United States on the Yelp Top 100 for 2026.
SEMA Show 2026: dates, venue, and what you are walking into
SEMA Show 2026 is Tuesday, November 3 through Friday, November 6, at the Las Vegas Convention Center. The show runs Tuesday through Friday, which is the format that keeps it a working trade event rather than a consumer show. Attendance tops 160,000 automotive trade professionals: shop owners, speed shop operators, parts distributors, vehicle customizers, manufacturer representatives, and buyers for retail chains. The South Hall holds the core of the exhibit floor, and the campus stretches well beyond it. If this is your first SEMA, nothing fully prepares you for the scope of it until you are walking it.
The Las Vegas Convention Center is at 3150 Paradise Rd. It is not on the Strip. The standard move from most Strip hotels is a rideshare east on whatever cross street you are nearest, then north or south on Paradise to the convention center. Rock N' Potato is approximately 1.4 miles south of LVCC on Las Vegas Blvd: rideshare to the restaurant, eat, rideshare to the show, or reverse the order at the end of the day. Either way, the logistics are simple.
Getting from LVCC to Rock N' Potato
The Las Vegas Convention Center is at 3150 Paradise Rd. Rock N' Potato is at 3785 S Las Vegas Blvd, approximately 1.4 miles south on the Strip side. By rideshare, the trip runs about 8 to 10 minutes outside of peak traffic. On foot, it is roughly a 25 to 30 minute walk, so most attendees will take a quick rideshare after a long day on the show floor. Rock N' Potato is inside Showcase Mall at the M&M World building, a visible landmark on Las Vegas Blvd and easy to find on any map app.
Once you arrive, take the escalator up from street level to the second-floor food court. Suite 207. No host stand, no wait to be seated. You order at the counter and find a table.
What to order after a day at SEMA
These are the right orders for automotive professionals coming off a full day at the Las Vegas Convention Center:
Fleetwood MacDaddy $35.95
The flagship. A loaded build that takes the baked potato format seriously: generous, fully assembled, built for someone who wants a complete meal rather than a snack. After six-plus hours on a trade show floor, the Fleetwood MacDaddy is the dinner that matches the day. Order it when you want the full Rock N' Potato experience and are not watching the clock.
Birria King $16.95
Slow-braised birria built into a burger format. Rich, filling, and fast to eat. This is the order for SEMA professionals who have a dinner meeting or a hospitality suite later and need to eat something real in between. At $16.95 it is the best value on the menu for a full, satisfying meal. Order one and the evening logistics get a lot easier.
Birria Fries $14.95
Birria over crispy fries. Built to share across the table, but holds its own as a solo order when you want something substantial without committing to a full main. This is the order for the group dinner when everyone is too tired from the floor to agree on anything specific: put one in the center and let it handle itself.
Wings $10.95
Buffalo, Garlic Parmesan, or Mango Habanero. The group starter for any SEMA crew dinner. Wings arrive quickly, work across every flavor preference in the booth, and keep the conversation moving while mains are on the way. For a table of shop owners or distributor reps debriefing the day's floor walk, wings are the right opening order.
Cheese Fries $8.95
Crispy fries, melted cheese. The add-on that rounds out any order and shares cleanly across the table. Put one down alongside any main and consider the side handled. At $8.95 it is also the right move when someone at the table just needs something quick before they head to a supplier dinner.
Browse the full menu before you leave the convention center so you walk in with your order ready. Counter service moves fast when you are already decided.
Hours during SEMA Show 2026
SEMA Show 2026 runs November 3 through 6, 2026. During the show, Rock N' Potato is open Monday through Thursday until 11:30pm and Friday through Sunday until 1:00am. The Tuesday through Thursday show days are covered to 11:30pm, and the Friday close runs to 1:00am for the final day. SEMA's final day is Friday, November 6, and the post-show window on Friday evening is when the industry moves from the floor to dinners and hospitality events. If your night runs long and you need a late meal on the Strip, the 1am close on Friday covers it.
There is no reservation to make. Walk in, order at the counter, eat. For the full venue picture and other LVCC events, see the Las Vegas Convention Center food guide. The site also has a guide for next year's show: see SEMA Show 2027 if you are planning ahead.
Find Rock N' Potato
Rock N' Potato at Showcase Mall
Suite 207, 3785 S Las Vegas Blvd, Las Vegas, NV 89109
On the Las Vegas Strip at Showcase Mall, next to M&M World. Take the escalator up from street level to the second-floor food court. Suite 207. Approximately 1.4 miles south of the Las Vegas Convention Center, an 8 to 10 minute rideshare or a 25 to 30 minute walk.
Hours during SEMA Show (November 3 to 6, 2026): Mon to Thu 8:00am to 11:30pm. Fri to Sun 8:00am to 1:00am.
Phone: (725) 205-3293
Ratings: 4.8 stars on Google, 4.9 on TripAdvisor, Yelp Top 100 #23 in the US (2026).
Delivery: Available on DoorDash and Uber Eats.
The short version
Food near LVCC for SEMA Show 2026: Rock N' Potato is on the Las Vegas Strip at Showcase Mall, approximately 1.4 miles south of the Las Vegas Convention Center, an 8 to 10 minute rideshare from the show floor in the South Hall. Counter service, no reservation. Open until 11:30pm Monday through Thursday and 1:00am on Friday, covering the November 3 through 6 run. The Fleetwood MacDaddy at $35.95 is the full post-SEMA dinner. The Birria King at $16.95 is the fast, filling option when the evening has more stops. Wings at $10.95, Cheese Fries at $8.95, and Birria Fries at $14.95 for the group. Rated 4.8 on Google, 4.9 on TripAdvisor, and #23 on the Yelp Top 100 in the US for 2026.
Check the full menu before SEMA week.
Rock N' Potato is not affiliated with the SEMA Show, the Specialty Equipment Market Association, or the Las Vegas Convention Center. Event details are subject to change; confirm at official sources.